5 things you need to know about VLONE

Now that VLONE A$AP Mob is very famous, it’s time to get to know the hottest brand of the moment better, after some pop-up stores around the world (also in Milan for Slam Jam) and collaboration with OFF-WHITE. Seven months after their debut collection, A$AP Bari and A$AP Rocky put their brand in the position in an interview with Highsnobiety. The Vlone fans can buy Vlone hoodies from our website at exclusively discounted prices.

5 things you need to know about Vlone

The concept seems to relate to a well-known quote by Orson Welles: “We were born alone, we live alone, and we die alone. It is only through our love and friendship that we can create the illusion that we are not alone,” says the idea, which often appears in the words of both rappers while talking about Harlem, their careers and, above all, the importance of VLONE.

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you live alone, you die alone

It is Rocky who gives us the ultimate meaning of the brand, rejects all kinds of stereotypes of the fashion establishment, and looks at it not only as a clothing line, but a real lifestyle that can be summed up with the mantra: “Live alone, you will die alone”. The rapper also wants to emphasize that VLONE is like a team, a team where we can find A$AP Bari, A$AP Rocky, and CLOT Edison Chen upstairs, but without a rigid command structure. “We’re all a team. No one has too many [official] positions,” Rocky said.

Friends

Bari reveals the meaning of T-shirts with friends minus the inscriptions on them: “If anything minus something, it’s “zero.” dead. Minus style. No food. Whatever you give minus, you end up with zero. So the point of the T-shirt is that “minus friends” means “zero friends.” So, as an obsession, the idea of the “Live alone, die alone” brand comes back again and again. For Vlone T-shirts visit our website.

inspiration

VLONE is not a simple clothing brand, but a feeling of sharing, a lifestyle. For this reason, the first source of inspiration during the creative process is only the life of a rapper. “My whole clothing experience is based on my life, do you feel me? I’m not going to wake up and buy the latest high fashion. I try to do things by breaking things up instead of going straight to the facts,” Bari explains. For Vlone hoodies visit vlonemerchofficial.com  

5 things you need to know about Vlone

Harlem

The New York district from which Bari and Rocky come (like the rest of the A$AP Mafia) is always in the rappers’ minds; it represents its history, its culture, from which they are inspired and that they want to communicate to the world, as Bari says: “What I do is take Harlem and bring it somewhere else.” For Vlone hoodies, the vlone merch official is the best website.

pop-up store(s)

The two rappers are absolutely sure of the importance of pop-up stores. Which is considered not a fashion trend. But as a real means of selling their clothes to a selected audience with which they can relate. In this sense, they do not regret their decision to avoid an emerging store on Fairfax Avenue in Los Angeles. To stress that they do not want to be mixed with all the labels on the famous Californian street. “I’m not street clothes. And I’m not high-fashioned. I’m a hoodie. I do my shit for the hooded niggas” Bari ends up, confirming again that VLONE is not fashionable, but it is life.

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